Overview

Alpha Tau Omega’s goal is to provide its members and alumni with a diverse selection of high quality products at reasonable prices. We have empowered Affinity Marketing Consultants, Inc. (AMC) to work closely with licensed vendors to choose appropriate product designs that utilize the official colors and logos of our organization and to provide exceptional service to their customers. Alpha Tau Omega firmly opposes any product or design that attempts to glorify alcohol, hazing, sexism, racism, or any other image that conflicts with the ideals and principles of Alpha Tau Omega.

In order to safeguard appropriate marketing of our federally registered trademarks and to guarantee quality products, ATO is a member of a consortium of Greek organizations (fraternities and sororities) that have entered into a trademark licensing agreement with AMC. AMC will represent ATO in granting licenses to companies that manufacture merchandise with our name, Greek letters and insignia. ATO continues to place a priority on protecting our membership's interests. Through the licensing program, the National Fraternity has approval rights over all designs, which depict our name, Greek letters and all products on which our insignia appears. Any manufacturer wishing to use ATO’s name, Greek letters or insignia on merchandise must become licensed prior to selling our approved products. Licensed vendors agree to submit all products and designs for our approval and to pay royalties for use of such marks. Our goal is to only license companies who are committed to providing quality products to our members and alumni.

The Greek Licensed Product Logo

This special Greek Licensed Product logo has been designed for the members of AMC. Once a manufacturer has joined the licensing program, all products bearing Alpha Tau Omega symbols will carry the identifying logo from AMC. This logo tells our members that the Fraternity has approved the product and that the company is participating in the licensing program. As informed ATO consumers, our members and alumni play an essential part in the success of licensing. When purchasing items in a campus bookstore, Greek specialty shops or through a catalog, be an informed ATO consumer and "look for the logo" as an indication that the product is official ATO merchandise. Note that this is really no different than your University or College licensing its marks on sweatshirts, hats, decals and t-shirts.

Honor Versus Ownership

A member, upon initiation, earns the honor of displaying any ATO marks from licensed vendors, but one does not receive ownership of those marks. Just as a student at the University of Florida or an employee of IBM does not individually own their marks, neither does an initiated member of a Greek organization and specifically ATO. Nor do they have the right to authorize an unlicensed vendor to produce trademarked merchandise.

What Does a Licensed Vendor Mean?

Vendors who have agreed to work with Alpha Tau Omega to ensure the proper use of our trademarks and to sell quality merchandise at reasonable prices. Many licensed vendors provide a royalty payment to the National Fraternity to support leadership and educational programs and services.

To view the list of Officially Licensed Alpha Tau Omega vendors click here.

If you would like additional information on how to become an officially licensed vendor of Alpha Tau Omega, please contact:

Melissa Jean-Baptiste
Manager of Account Services
Affinity Marketing Consultants, Inc.
3938 West Road #136
Cortland, NY 13045
Phone: 607.753.6284
Fax: 413.513.2135
E-mail: